Women Are Like That (Warner Bros. Pressbook, 1938)

WARNER BROS. PRESENT THE SURPRISE STAR MATCH OF THE SEASON!

nO? Kran Cis |

STANLEY LOGAN with RALPH FORBES
MELVILLE COOPER * THURSTON HALL
GRANT MITCHELL* HERBERT RAWLINSON

A First National Picture - Screen Play by Horace Jackson
From the Saturday Evening Post Story by A. H. Z. Carr

A WARNER BROS. Hit, Directed by eh
J

“Women ji Ate

Jit
_

\

A WARNER BROS. Hit, Directed by
STANLEY LOGAN with RALPH FORBES
MELVILLE COOPER « THURSTON HALL
GRANT MITCHELL* HERBERT RAWLINSON

A First National Picture - Screen Play by Horace Jackson
From the Saturday Evening Post Story by A. H. Z. Carr

423 Lines — Mat 303 — 45c

Country of origin U.S.A. Copyright 1938 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers.

[2]

= =

SO ee re |

Kay says “yes”
and means “no” KAY

Francis
: eal
OBrien

Says “no”
and means “kiss me”

Says “kiss me”
and means “don’t”? |

Yes sir, he’s got
what it takes to
kayo Kay!

... and loves it 6

eee Women
Are Like
ere | hat

STANLEY LOGAN AT ss
|

with RALPH FORBES* MELVILLE COOPER * THURSTON W
HALL * GRANT MITCHELL « HERBERT RAWLINSON WY

Screen Play by Horace Jackson From the Saturday Evening Post Story by Albert H. Z. Carr+A First National Picture

438 Lines — Mat 302 — 45c

[3]

His mind is made up.
But her heart

as subject to change

without notice!

66

Ate Like

A WARNER BROS.
Hit, Directed by
STANLEY LOGAN
with RALPH FORBES* MELVILLE COOPER * THURSTON

HALL * GRANT MITCHELL ¢ HERBERT RAWLINSON Quyinyp
Screen Play by Horace Jackson» From the Saturday Evening Post Story by Albert H. Z. Casr+A First National Picture

224 Lines — Mat 207 —30c

MAY THE BEST MAN WIN... ME!

“Women Are Like That

A WARNER BROS. Hit + Directed by STANLEY LOGAN with RALPH FORBES
MELVILLE COOPER: THURSTON HALL: GRANT MITCHELL: HERBERT RAWLINSON
Screen Play by Horace Jackson + From the Saturday Evening Post Story by Albert H. Z. Carr « A First National Picture

66 Lines — Mat 212 — 30c

[4]

Francis

A a OBrien

oe ee oe ee ee ee

a ee ee |

Perr ts ses se ee eee eee ee

A WARNER BROS. Hit
Directed by STANLEY LOGAN

with RALPH FORBES- MELVILLE COOPER
THURSTON HALL-GRANT MITCHELL
HERBERT RAWLINSON .« Screen Play by
Horace Jackson e From the Saturday Evening Post
Story by Albert H. Z. Carr » A First National Picture

98! Lines — Mat 110 — 15c

«Hrancis
Brien

Pat’s supposed

to be best man

2 marries
THIS collar ad
...and don’t be
surprised if the

best man wins!

because

KAY .
Francis
ee
OBrien

A WARNER BROS.

Hit . . . Directed by
ee ee STANLEY LOGAN

with RALPH FORBES* MELVILLE COOPER* THURSTON

HALL * GRANT MITCHELL * HERBERT RAWLINSON

Screen Play by Horace Jackson + From the Saturday Evening Post Story by Albert H. Z. Carr+A First National Picture

152 Lines — Mat 209 — 30c

Are Like
That |

A WARNER BROS. Hit

DT
Directed by STANLEY LOGAN IN

with RALPH FORBES + MELVILLE
COOPER + THURSTON HALL
GRANT MITCHELL + HERBERT
RAWLINSON :: Screen Play by Horace

Jackson: From the Saturday Evening Post Story
by Albert H. Z. Carr- A First National Picture

bOG- Lines: — Mat 115:-— 15ce
A Star-Match Nobody Dreamed of in a Picture Everyone Loves!

KAY

Francis

PAT

OBrien

"Women Are Like That

A WARNER BROS. Hit + Directed by STANLEY LOGAN with RALPH FORBES
MELVILLE COOPER - THURSTON HALL: GRANT MITCHELL» HERBERT RAWLINSON
Screen Play by Horace Jackson » From the Saturday Evening Post Story by Albert H. Z. Carr « A First National Picture

66 cdLines: —— Mat:213:—: 30c

[3]

\/

A WARNER BROS. Hit - Directed by STANLEY LOGAN with RALPH FORBES
MELVILLE COOPER: THURSTON HALL: GRANT MITCHELL* HERBERT RAWLINSON
Screen Play by Horace Jackson * From the Saturday Evening Post Story by Albert H. Z. Carr + A First National Picture

146 Lines — Mat 210:— 30c

“AY >, : @PAT
Francis-OBrien

“Women Are
A WARNER BROS. | Like That

Hit, Directed by
STANLEY LOGAN
with RALPH FORBES» MELVILLE COOPER * THURSTON
HALL * GRANT MITCHELL « HERBERT RAWLINSON

Screen Play by Horace Jackson» From the Saturday Evening Post Story by Albert H. Z. Carr*A First National Picture

122 Lines — Mat 208 — 30c

[6]

Francis
Brien

Women \
Are Like
That

A WARNER BROS. Hit
Directed by

STANLEY LOGAN

with RALPH FORBES - MELVILLE
COOPER - THURSTON HALL
GRANT MITCHELL - HERBERT
RAWLINSON + Screen Play by Horace
Jackson - From the Saturday Evening Post Story
by Albert H. Z. Carr + A First National Picture

76: Lines — Mat 109 — 15c :

“ Francis

OBrien

€

te f

aan

Women A

fe

Like That’

A WARNER BROS. Hit
Directed by STANLEY LOGAN

with RALPH FORBES-MELVILLE COOPER
THURSTON HALL-GRANT MITCHELL
HERBERT RAWLINSON .« Screen Play by

Horace Jackson « From the Saturday Evening Post
Story by Albert H. Z. Carr « A First National Picture

60 Lines — Mat kk4 — 15c

xay Francis
ar OBrien

His mind is made
up; but her’s is
subject to change
without notice!

“Women Are
Like That

A WARNER BROS. Hit
Directed by STANLEY LOGAN

with RALPH FORBES - MELVILLE COOPER
THURSTON HALL-GRANT MITCHELL
HERBERT RAWLINSON « Screen Play by

Horace Jackson ¢ From the Saturday Evening Post
Story by Albert H. Z. Carr « A First National Picture

48. Lines: ==. Mat-11.2.— 15ce

When Pat wants to ride
Kay wants to walk;
When Pat wants to sleep

Kay wants to talk...

Francis
OBrien

When Pat wants to kiss
Kay won’t neck;
It gets his goat
But, oh, what the heck..

WARNER BROS.
Hit . . . Directed by
STANLEY LOGAN

Sees with

RALPH FORBES « MELVILLE COOPER « THURSTON
HALL « GRANT MITCHELL « HERBERT RAWLINSON

Screen Play by Horace Jackson +» From the Saturday Evening
Post Story by Albert H.°Z. Carr « A First National Picture

182 Lines —- Mat: 204 — 30c

PAT’S GOT WHAT IT TAKES TO KAYO KAY!

KAY

Francis

PAT

OBrien

Francis#

Here’s a Star-Match

oS : Nobody Dreamed of —
A WARNER BROS. Hit « Directed by STANLEY LOGAN I P;
with RALPH FORBES. MELVILLE COOPER na Ficture
THURSTON HALL-GRANT MITCHELL '
HERBERT RAWLINSON.‘ Screen Play by Everyone Loves!

Horace Jackson « From the Saturday Evening Post
Story by Albert H. Z. Carr e A First National Picture

39 Lines —- Mat 113 — 15c

A WARNER BROS. Hit
Directed by
STANLEY LOGAN

Bee SSR RRR RRR with
RALPH FORBES e MELVILLE COOPER « THURSTON
HALL ¢ GRANT MITCHELL « HERBERT RAWLINSON

Screen Play by Horace Jackson + From the Saturdey £ ening Post Story by Albert H. Z. Carr*A First National Picture

Are Like
OBrien, That

A WARNER BROS. Hit « Directed by STANLEY LOGAN
with RALPH FORBES» MELVILLE COOPER
THURSTON HALL.GRANT MITCHELL 120 Lines — Mat 211 — 30c
HERBERT RAWLINSON - Screen Play by
Horace Jackson » From the Saturday Evening Post
Story by Albert H. Z. Carr « A First National Picture

z23-Lines —— Mat 111 — 15e

THE TRAILER ... sends off this picture with the right gusto to sell

your customers as no other trailer can. Vitaphone trailers are like that!

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Directed by STANLEY LOGAN sa,
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JOE AND ASBESTOS in “Under
PICTORIAL REVUE—How song- the Wire’—A hilarious race track Screen Play by Horace Jackson 3%
writers turn out ‘hits,’ how to comedy based on the two famous From the Saturday Evening Post Story by Albert H. Z. ‘Carr
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[$]

(Lead )

‘Women Are Like That’
Is Sophisticated Comedy

Kay Francis and Pat O’Brien
together in films for the first time!
Thirty-four major sets in one mod-
ern city locale! Thirty-seven ma-
jor changes of costume for Kay! A
cast of 32 name players! Thirty
weeks from story preparation to
finished cut!

But that’s enough in the thirties!
These highlights are from Warner
Bros.’ newest and most ambitious

Kay

Francis

es Mat 105 — 15e

starring vehicle for raven-haired
Kay Francis, ‘‘Women Are Like
That.’’ Based on A. H. Z. Carr’s
national magazine story, ‘‘ Return
trom Limbo,’’ it was scenarized
sy Horace Jackson and directed
oy Stanley Logan, who scored such
@ success with ‘‘First Lady.’’
‘Women Are Like That’’ will
open next Friday at the Strand
Theatre.

The role given Miss Francis in
the new picture is light, romantie,
sophisticated and spicy. She’s the
wife of advertising genius Pat
O’Brien, and when her lovable old
reprobate father, played by Thurs-
ton Hall, throws the business into
near-bankruptey by a covered-up
embezzlement, she tries to come to
the rescue. But her sex-appeal
methods anger Pat. The pair
splits up — and after that it’s
advertising agency war to a happy-

clinch finish between estranged
husband and wife.
Cupid beats Divorce to the

puneh by a split second!
Ralph Forbes, Thurston Hall,

Melville Cooper, Gordon Oliver,
Herbert Rawlinson, John Eldredge,
Grant Mitchell — those and many
others appear in the important sup-
porting roles.

Kay, as a smart New York wife
and business woman in the gay
advertising set, breaks records for
snappy, sophisticated costumes
with her thirty-seven Orry-Kelly
numbers, all original creations for

Pat
O’Brien

Mat 104 — 15e

Kay and this picture. And with-
out pretending to either old-fash-
ioned or ultra-modern set exhibi-
tions of attention-distracting mag-
nificence, behind all the comical,
piquantly romantic and at times
pathos-touched action, there is set-
designer’s beauty.

The thirty-four major sets were
created by art director Max Park-
er. Stately dignity marks the
home of the advertising agency
president where the film begins
with a wedding—the bride—Kay
—didn’t attend. .

Smart, only moderately expen-
Sive modernism characterized the
love-nest to which Kay and Pat re-
tire after their run-away honey-
moon. Ultra-feminine and brimful
of interesting ideas is the apart-
ment of Miss Francis, the business
woman who is using sex appeal to
best her ingenious husband at the
advertising agency game. ‘‘Wom-
en Are Like That’’ was pro-
nounced by previewers to be mod-
ern comedy at its best.

Mat 205 — 30c

QUEEN OF THE SCREEN — Kay Francis, beautiful brunette star,
comes to the Strand Theatre next Friday in her newest picture, ‘‘ Women
Are Like That,’’ a glittering comedy of New York’s smart set,

(Advance)

Modiste Shop
On Stage For
Miss Francis

The movies moved the mountain
to Mohamet one recent day. Kay
Francis had so many costume
changes in current scenes of her
new picture ‘‘Women Are Like
That,’’ that the wardrobe depart-
ment of the studio set up a branch
beside her set on Stage 11.

Mohamet Kay has a total of
thirty-five changes in the picture,
twelve elaborate ones occurring in
the particular sequences filmed on
one stage.

The branch wardrobe depart-
ment was quickly arranged by set
builders who installed the neces-
sary sewing and pressing tables,
sewing machines, garment racks,
fitting mirrors and so on. Three
attendants besides the company
wardrobe woman were on the stage.
Orry-Kelly, who designed Kay’s
costumes for the picture, commuted
from his own office and had a
desk and phone on the stage.

It was a record, because while
this has been done to costume
chorus girls for certain big mu-
sicals, no single star has ever be-
fore had the studio wardrobe de-
partment at the door of her set
and portable dressing room.

Kay and her lovely gowns will
be ‘seen here next Friday when
‘*Women Are Like That’’ opens
at the Strand Theatre.

PAT O'BRIEN TOTES
KAY AROUND SET

Pat O’Brien of the movies
keeps in good physical condition

and that’s lucky, because of cer-

tain scenes in his current star-
ring picture with Kay Francis
for Warner Bros., “Women Are
Like That,” coming to the Strand
Theatre. Pat had to earry Kay
up a forty-two-step flight of stairs
five times to make one scene.

Raven-haired, statuesque Miss
Francis is slender but tall, and
her 120 pounds felt much heavier
than that when Pat reached the
top of the flight on the fifth try.

Other tries were for one re-
hearsal and three “takes” in
which they didn’t get quite what
the director wanted. When the
final take was okayed Miss Fran-
cis insisted on calling a brief halt
and pouring husky Pat a cup of
tea — despite his protests!

Produces Own
Color Movies

Kay Francis is a producer now.
She has just finished and is cut-
ting and editing a picture — and
in color, at that! — of the ad-
ventures of a movie star in build-
ing a house.

Naturally, Kay herself is the
heroine and the “sets” are her old
house on De Longpre Avenue,
Hollywood, and her new one, just
completed in Coldwater Canyon.

Other cast members include the
architect, contractor, landscapers,
Kay’s servants (the gardener has
a great role!) and so on. Start-
ing with the architect doing a
fancy job of selling Kay on a
particular construction plan, it
carries on right to the finish.

She made most of the picture
during the filming of her own
movie, “Women Are Like That.”

[9]

(Advance)

Kay Francs Meets Press
Bi-Annually For Chat

Kay Francis doesn’t like to be
interviewed. But she knows that
newspaper folks are her friénds
and they have the right to a cer-
tain amount of her time. After
all, she’s a film star and film stars

ce

are ‘‘good copy.’’ It’s part of her
job to grant interviews. So she
has worked out a system. About

once every six months she cleans
up all the interviews at once.
Just after she finished work in
her newest picture, ‘‘Women Are
Like That,’’ coming to the Strand
next week, she decided to do some-

CO-STARRED—Kay Francis and
Pat O’Brien in ‘‘Women Are Like
That,’’ coming to the Strand The-
atre on Friday.

thing about the situation. So she
called the publicity department at
Warner Bros. and told them that
she’d be over at one o’clock.

A very punctual young lady,
Kay was there promptly at one
o’clock. And so was another
young lady a writer for one of
the fan magazines. She had a list
of questions in her hand, and she
began popping them at Miss Fran-
cis. Unless they were too per-
sonal, Kay answered them read-
ily enough. She objects to person-
al questions — feels that even
though she is a star, part of her
life belongs exclusively to her.

Mat 101 — 15e

Toward the end of the inter-
view she noticed that she had ruin-
ed a pair of silk hose on the rag-
ged leg of the desk, and she said
something under her breath.

‘‘What was that?’’ the writer
asked.

‘‘Nothing,’’ said Miss Francis,
“‘T was talking to the desk.’’

Writers came and went all after-
noon. Kay served each one tea
and cigarettes, talked to them
about her new picture, about which
she’s very enthusiastic.

One of the writers, also a wom-
an, wanted to know about the
title. ‘‘Women are like what?’’

‘“‘That’s the nice part of this
picture,’’® Kay told ‘her. ‘‘The
title really means something. In
the story, I love my husband, but,
trying to help him get places in
the advertising world, I practical-
ly ruin his business and almost lose
him in the process. Women are
like that sometimes, you know.’’

““Oh, yes, and speaking of mar-
riage, do you agree that it ruins
an actress’ career?’’ the writer
put in.

‘“But we were speaking about
the picture. I’m married to Pat
O’Brien in it.’’ Kay is adept at
sliding out of questions she doesn’t
care to answer. She has been mar-
ried, but isn’t now.

Another writer wanted to know
what one thing Kay considered hér
most important asset for screen-
acting.

“‘T think it’s my desire to
please,’’ she told the interviewer
quite frankly. ‘‘I realize that peo-
ple go to the movies to be enter-
tained, and as long as I entertain
them they’ll come to see my pic-
tures. I try to keep that in my
mind whenever I’m working, and
I think any youngster starting out
would do well to keep it in mind.’’

By six o’clock, Kay had talked
with some ten writers and con-
sumed about five cups of tea. And

; she could then look forward to six

months without any need for an-
swering questions about her life
and times. Quite a system!

Mat 201 — 30¢

A VERY LOVELY ARMFUL—is Kay Francis, according to Pat O’Brien,
who ought to know. They’re co-starred for the first time in ‘‘Women
Are Like That,’’ a comedy of a hit-and-run marriage.

(Advance )

Film Work No Hindrance
To Marriage’—Pat O’Brien

According to Pat O’Brien, love
and marriage follow courses just
as natural, when partners in the
deal are stage and screen folk,
as they do with people of any
other profession.

“I know, because a lot of my
successfully married friends are
not stage or screen folk,’ says
Pat. “Of course, travel and some-
times separation for a time, by
professional necessity, are often
part of stage married life.

“But it annoys me to hear peo-
ple complain about what film
work itself does to marriage. I’ve
heard actors say, ‘The one who
works gets so tired he’s not good
company at night for the mate
who doesn’t work. And if they
both work, Heaven help them.’

“Which is a lot of boloney. A
business man or a bricklayer gets
tired too, and quite often he
comes home to find his wife worn
out from housecleaning. We have
every chance for a normal mar-
ried life, and more and more
you'll find actors in the motion
picture profession who live nor-
mal married lives.”

That was all on the set of the
Warner Bros. comedy “Women
Are Like That,’ in which Pat is
co-starring with Kay Francis.
The picture opens next Friday at

the Strand Theatre. Endorsing
Pat’s opinion were such cast
members as Ralph Forbes, Thurs-
ton Hall, John Eldredge, Herbert
Rawlinson and others of the cast.

Pat has been married for eight
years. Frank McHugh, then man-
ager of a stock company in Des
Moines, where Pat was playing,
introduced the Irish actor to his
future wife, Eloise Taylor. Miss
Taylor was a Des Moines society
belle who attended dancing
school. The school donated free
the services of twenty girls for
a musical the theatre was put-
ting on. One of the girls was
Eloise, and when she met Pat it
was love at first sight.

There was more than one quar-
rel and misunderstanding before
the two were married a little
over a year later, however. Pat
proposed at supper one night
after their first show, and Eloise
admitted then that she liked him,
but wasn’t sold on the theatrical
life. Besides, said she, she could
never get her parents’ consent.

Pat kept up his suit, however,
and finally won Eloise — and
even the consent of her parents.
She had meanwhile been thor-
oughly bitten by the stage bug,
and according to Pat that prob-
ably helped him win his ease.

HE’S MOVIE FLIRT

Melville Cooper, the British ac-
tor, did such a fine job being a
susceptible old mischief in ‘‘ To-
varich’’ that he

stepped right

Melville

Cooper

Mat 103 — 15e

from that to another, ‘‘Women
Are Like That.’’ In the first,
Claudette Colbert’s charms fascin-
ated him; in the second he is en-
thralled by Kay Francis.

SONS OF BANKERS

Two bankers’ sons who have at-
tained fame on the stage and
screen found themselves in a single
film cast at Warner Bros., Mel-
ville Cooper and Gordon Oliver
having important roles in ‘‘Wom-
en Are Like That,’’ a comedy
starring Kay Frae@cis and Pat
O’Brien, and now at the Strand.

ADOPTS BY PROXY

Kay Francis recently «added a
new twist to the child adoption
fad so popular with Hollywood
stars. The Warner Bros. beauty
backed and financed the adoption
of a child by a lonely, childless
film pair whose name she will not
reveal. She has known them for
years, however, and the mother
played a bit in ‘‘ Women Are Like
That,’’ Kay’s latest picture.

MAKING
MOVIES

(Above) Director
Stanley Logan
Snlaoes 2): Pat
O’Brien and Kay
Francis for a
““walk-up’’ shot.

(Below) Here’s
the way you'll see
the scene in
“*Women Are Like
PER OE are Ene
Strand Theatre.

Mat 206 — 30ce

PLENTY OF SWAINS

Handsome gentlemen are becom-
ing more and more numerous in
the casts of Kay Francis’ pictures.
In the new one Warner Bros.
“*Women Are Like That,’’ are
Pat O’Brien, Ralph Forbes, Gor-
don Oliver and John Eldredge,
and they’re all in love with Kay!

KAY IN PERSON

KXay Francis will be making per-
sonal appearances with ‘Women
Are Like That.’’ But you’ll not
be likely to see her, for she will
be in the audience with Director
Stanley Logan making an extensive
study of the effect of the comedy
scene timing to the photoplay.

(Advance )

Ralph Forbes

Has New Role
In Comedy Hit

Ralph Forbes blinked his eyes,
and the movies had changed while
he wasn’t looking. An almost-too-
angelic-looking hero of London and
New York stage plays, and Holly-
wood films, he’d been busy reseu-
ing fair flicker ladies from burly,
black-browed villains .

Then Baby-Faced Ralph beeame
the villain, and burly, black-brow-

Ralph

Forbes

Mat 107 — 15e

ed boys he used to rescue heroines
from, began rescuing heroines from
him!

So as this is written, here is
Ralph, handsome as ever, with per-
fect complexion, clear eyes, round-
ish rosy cheeks — the typical Brit-
ish beef-and-ale athlete — trying

_to lead sleek-haired Kay Francis

astray. This is for the Warner
Bros. film, ‘‘Women Are Like
That,’’?’ coming Friday to the
Strand Theatre.

Trying to rescue Kay, in strict-
ly modern fashion but from much
the same old-fashioned fate, is
black-browed, jutting-jawed Pat
O’Brien. Distinctly a villain type
of yesteryear.

Ralph’s type — well, they’re
just too good to be true. You
can’t trust ’em. Not, at any rate,
with a dame of the modern movie
type one who is smart, sophis-
ticated, and has been around town.

“‘T don’t mind the change,
though,’’ Ralph laughed. ‘‘ Matter
of fact, I like playing villains.

Forbes was born Ralph Taylor
in London, Sept. 30, 1896. A typi-
cal six-foot, athletic British blond,
he was a star in Rugby, rowing
and track for his alma mater, Den-
stone College. He received his stage
training in London repertory
shows, and made his greatest stage
hit im the ‘‘The Green Hat.’’

MAKING A MOVIE FASHION IN ONE (NOT SO EASY) LESSON

Designer Orry-Kelly and star Kay Francis discuss
her costumes for ‘‘Women Are Like That.’’

They select one of the sketches he has
prepared — discuss color and cloth.

The dress-makers go to work, using
a form built to Kay’s measure.

Five column picture strip, mat 501-B—75c. Order from Campaign Plan Editor.

[10]

The finished gown worn by Kau in
“*Women Are Like That.’’

(Current)

Rather Be Popular Than
Great—Says Kay Francs

By BRUCE GORDON

Kay Francis wouid rather be a
very popular actress than a great
actress.

And according to the raven-
haired star, the goals — cine-
matic popularity or histrionic
greatness — are seldom, if ever,
near each other. You can aspire
to one or the other, but not both.

Kay wants to be a good ac-
tress, and a popular one on the
screen. Those two goals, she says,
do combine.

She doesn’t want to become
known as a “clothes horse.” It’s
not her fault, says she, that she
has a tall slender figure that
sends the designers into dithers
of joy. When Kay makes a pic-
ture like “White Angel,” in which
she wore a rather ugly nurse’s
uniform, they threatened to com-
mit suicide. For her new Warner
Bros.’ film “Women Are Like
That,’ now showing at the
Strand, Style Czar Orry-Kelly and
his minions capered with joy.
Thirty-odd major changes of cos-
tume — ultra-modern, sophisti-
cated!

Ordinarily the star who ascends
to the heights via the repeated
votes of confidence and prefer-
ence from his army of fans, wants
to desert that army. He — or
she — wants to turn highbrow.
The comedian craves tragedy
roles, and vice versa. He wants
to stop playing to the public and
begin some experiments calcul-
ated to feed his personal ego.

Kay, independent of any need
to work on the screen and feel-
ing no great thirst for a niche in
the hall of immortal Thespians,
feels she should go on “giving”

CAST OF
CHARACTERS

Claire Landin.....Kay Francis
Bill Landin Pat O’Brien

Martin Brush....Ralph Forbes
Mainwaring....Melville Cooper

Claudius King
Thurston Hall

Mr. Snell Grant Mitchell
Howard Johns..Gordon Oliver

Charles Braden
John Eldredge

Avery Flickner
Herbert Rawlinson

George Dunlap
Hugh O’Connell

Mrs. Amelia Brush
Georgia Caine

Joyce Compton Miss Hall
Mrs. Snell Sarah Edwards

Miss Douglas
Josephine Whittell

Miss Perkins Loia Cheaney
Holliwell Edward Broadley

PRODUCTION
STAFF

Director Stanley Logan

Screenplay by
Horace Jackson

Story by..... Albert H. Z. Carr
Photography by

Sid Hickox, A.S.C.
Film editor.. Thomas Richards
Art director Max Parker
Musical director

Leo F. Forbstein
Stanley Jones

Orry-Kelly

to the public. She doesn’t eall it
her public. But she does acknowl-
edge its proprietorship over her
on the screen.

Yet there are contradictions in
the Francis nature. Her private
life is her own. No fan, however
ardent a Francis worshipper, may
invade it. Nor will she take a
great deal of trouble with the
devices which cultivate popular-
ity through publicity. _

She wants to be popular be-
cause people love her on the
screen. She’s not sure that they’d
all love her in real life. Behind
it all is a timidity almost as
great as the much-ballyhooed tim-
idity of La Garbo.

Glamour, she says, is in the be-
holder’s imagination. No screen
star should be egotistical enough
to think she can live up to an
ardent fan’s mental picture of
her. So Kay’s theory of remain-
ing as glamorous as possible —
again, for the sake of her loyal
fans — is to let them know as
little as possible about her.

She is loyal to the public be-
eause, over the years, it has
proven its friendship by continu-
ing to like her.

HALL A VETERAN

Asked to what he attributed his:

success as an actor, Thurston Hall
replied, with a twinkle in his eye,
‘*To a tent.’’ Pressed for an ex-

Thurston

Hall

Mat 106 — 15¢

planation, the veteran actor who
is currently playing in ‘‘Women
Are Like That,’’ went on to am-
plify his statement. It seems that
his very first acting engagement
was in Denman Thompson’s tent-
show repertory in New England.
From there he went on to Broad-
way and a long illustrious career.
Since 1915, he has been in films.

Mat 108 — 15ce
KAY FRANCIS — The screen’s
glamor girl No. 1, proves that
she’s just as good at comedy as
she is at drama, with her new role
in the riotous, romantic comedy,
““Women Are Like That.’’

Mat 202 — 30c

THE BEST MAN WINS — Pat O’Brien comes to the wedding to stand
up with the groom, but he elopes with the bride — Kay Francis, in the

new comedy

‘““Women Are Like That,’’ now showing at the Strand.

(Review )

Kay Francs, Pat O'Brien

In-Riotous Romantic Film

STORY SYNOPSIS: (not for publication) — Love among
New York’s smart advertising set is the theme of this glitter-
ing comedy. Claire King (Kay Francis) marries Bill Landin

(Pat O’Brien) her father’s ace ad writer.

Then the fun

begins. Claire’s father (Thurston Hall) runs off to Europe
with most of the firm’s money. Claire’s old boy friend
(Ralph Forbes), a junior partner of the firm tries to run
things and Bill resigns. Then Claire tries to smooth out their
troubles by vamping back some of their lost accounts. She
succeeds but almost loses her husband. The imminent di-
vorce is avoided, however, when her dilettante father tries
to make the divorce lawyer’s secretary. Claire and Bill talk
the thing over and the story ends in a blaze of romance.

Proving herself to be one of the
sereen’s most delightful comedi-
ennes, in addition to her other tal-
ents, Kay Francis gives one of her
best performances in ‘‘ Women Are
Like That’’ which opened yester-
day at the Strand: Theatre. It is
delightful comedy, not so frothy
that it isn’t warmly, touchingly
human at times, and yet so gay
that the spectator has never a let-
down of spirits.

This time, Pat O’Brien co-stars
with the lovely dark Miss Francis.
He gives a grand performance, as
do such other top troupers of the
supporting cast as Ralph Forbes,
Thurston Hall, Melville Cooper,
Gordon Oliver, John Eldredge,
Herbert Rawlinson, Grant Mitchell
— to list a few of the Thespian
highlights.

The story concerns life, love and
marriage in New York’s gayest,
liveliest set, the advertising agency
folk. As it opens, Ralph Forbes
is waiting at the altar for Kay,
daughter of the senior partner of
his advertising ageicy. But Kay
at the last moment, has eloped
with Pat, the firm’s ace ad writer.

A year later, Ralph and Kay’s
father (Thurston Hall) are at-
tending the paper wedding anni-
versary of Kay and Pat. Kay’s
father is a gay old dog, so his
‘‘paper anniversary present’’ is
a note which Pat opens next day,
confessing that he has embezzled
most of the firm’s money to fi-
nance a little European trip.

Forbes tries to dominate the
company which is badly shaken up,
financially. Pat, unable to get
along with Forbes, resigns.

[4]

Kay, thinking to help him, turns
on her sex appeal to sell an ac-
count he has failed to sell. Then
they have a family blow-up, and
separate. Kay joins Brush
(Forbes) and with feminine wiles
lures back a good deal of the
agency business. Pat goes on a
prolonged bat. Offer of a fine job
by a rival agency doesn’t snap him
out of it, but what does is chane-
ing to hear his wife address a
women’s business club. He wants
to shake her out of her smug atti-
tude.

So he quits drinking, takes the

job with the rival agency, and sets

out to run his old associates out
of business. He succeeds so well
by a series of clever, ludicrous
strategies that at last his firm
takes over the other. He fires
Forbes, but tries to ‘‘make up’’
with Kay. She won’t have it, so
next they meet in a lawyer’s of-
fice to arrange for a divorce. But
love creeps up on them again, and
they’re reconciled.

The story was featured in a na-
tional magazine and written by A.
H. Z. Carr. Horace Jackson wrote
the screenplay and well-known styl-
ist, Orry-Kelly designed the many
lovely gowns worn by the star,
Miss Francis. A delightful and
novel comedy, ‘‘Women Are Like
That,’’ (incidentally, a most ap-
propriate title) is grand entertain-
ment on the sophisticated side,
with smart and amusing dialogue,
polished acting, and ultra-modern
settings. Miss Francis and O’Brien
make a perfect romantic team and
will, in all probability, follow this
up with other co-starring pictures.

(Opening Day)

Pat And Kay
New Surprise
As Star Match

A new co-starring team makes
its screen debut at the Strand The-

-atre today with the initial per-

formance of a new Warner Bros.
comedy called ‘‘Women Are Like
Thaty,”

Curiously, although they have
been at the same studio for several
years, the lovely, dark Kay Francis
and the genial, rapid-talking
Irishman, Pat O’Brien, have never
before worked in a picture togeth-
er. Years ago on the stage, they
were teamed up in ‘‘ Nigger Rich.’’

Pat and Kay are said to make
an ideal movie team. ‘‘ Women Are
Like That’’ is a gay comedy re-
volving around the colorful and
exciting advertising business. You
can imagine Pat with his staccato
patter selling advertising accounts
and you can also fancy Kay wield-
ing her feminine charms for the
same purpose.

While this movie is by no means
a fashion show, the advance no-
tices from the producers say that
Miss Francis (always listed among
the ten best dressed women of the
world) wears no less than thirty-
five different costumes, created by
the Warner stylist, Orry-Kelly.

The original story of ‘‘Women
Are Like That’’ was by A. H. Z.
Carr and was printed in a national
magazine under the title of ‘‘Re-
turn From Limbo.’’-it was made~
into a screenplay by Horace Jack-
son and the picture was directed
by Stanley Logan who was also
responsible for Kay’s highly sue-
cessful comedy of political life,
‘*Wirst Lady.’’

In the cast that supports Miss
Francis and Mr. O’Brien, are such
notables as Ralph Forbes, Melville
Cooper, Thurston Hall, Grant
Mitchell and Herbert Rawlinson.

NO MORE SUNBURN

No more makeup poisoning as
the result of greasepaint put on
over sunburn next summer! War-
ner Bros.’ makeup department has
developed a special healing basie
coat expressly for the use of two
of its sunburn victims — Kay
Francis and Bette Davis.

Available only in small quanti-
ties at present, next sunburn sea-
son it will be ready for all comers.

Kay is at present to be seen in
‘‘Women Are Like That.’’

Mat 102 — 15¢

PAT O’BRIEN—Two-fisted hero
shows a new talent for sophisti-
cated comedy in his latest picture
‘“Women Are Like That,’’ in
which he co-stars with Kay Fran-
cis. It’s now at the Strand.

Stories And Art For WOMEN’S PAGES

New Fashions
Forecast By
Orry-Kelly

Kay Francis, fashion queen of
the films, is setting not only new
styles but a record number of
them in her new Warner Bros.
picture, “Women Are Like That,”
which currently is showing at the
Strand.

Orry-Kelly, who is as famous
in Hollywood for his drapery as
Alix is in Paris, has designed
thirty-seven ensembles for her,
the greatest number of changes
any picture ever has had for one
star. What should be particular-
ly interesting to well-dressed
women, is that 75 per cent of the
outfits depend on self-trim for
their smartness, on lines and
draping, rather than on contrast-
ing surface trim.

Since Orry-Kelly considers silk
jersey the ideal medium for drap-
ing and regards Miss Francis a
perfect subject for it, the mate-
rial naturally is favored.

Two gowns are of white silk
jersey. One, a dinner dress, is
eut with deep square neck and
long sleeves, getting a Grecian
line from the white cascades that
fall to the floor and two heavy
gold cords that form a high-low
waistline girdle. The other is an
elaborate wedding gown, reminis-
cent of Juliet’s raiment. It is
one of the few gowns with sur-
face detail; wide bands of pearls
and star sequins across the shoul-
ders, down the front and at the
waistline.

Another dress combines heavy
navy crepe and silk jersey; the
upper part of the dress is crepe,
with short sleeves and high cowl
neek; the-full long skirt of jer-
sey with brilliant horizontal Ro-
man stripes.

For a stunning informal dress,
Miss Francis wears a slim skirt
of cocoa-colored silk jersey and
a long tunie of apple-green jer-
sey.

Drapes Sheer Wool

The Orry-Kelly draping tech-
nique also gets free play on sheer
wools. One caramel-colored street
dress is shirred over the bust and
at the waistline in order to give
a wide girdle effect. The full
skirt flares away from the. waist-
line, and the dress-closes from its
high neck to waist down the
front with slide fasteners.

For street clothes, Miss Francis
has a slim, grey tailored suit; a
simple two piece dress made of
blistered brown crepe resembling
ostrich leather; a shirt-maker
dress with short wide sleeves and
lapel collar made of lustreless
black crepe; a slim frock of sat-
in-back pebble crepe in gunmetal
color; and a fitted brown silk
crepe worn under a brown shadow
plaid Chesterfield coat.

An elegant street coat is of
brown duvetyn, fashioned on
princess lines, with its opening
hidden from waist to hem by
three big fox cross skins. Fur
also is used lavishly on a black
velvet hostess gown that has
twisted sables coming from the
high neck and bordering the
front openings on either side to
the tioor.

A cocktail costume combines
the tubular skirt with the metal-
lie Persian coat. The long, slim
skirt is of bright navy crepe; the
three-quarter length coat buttons
all the way down the front and
has long sleeves cut in one piece
with the square yoke. The coat
is of heavy bright navy material
striped with silver threads.

The only evening coat Miss
Francis wears in “Women Are
Like That” is of extra heavy
pebbly satin in a rose beige
shade. It is modeled on princess
lines, wide lapels and double-
breasted, with a slight train.

he Youre. Gawg No Ve Wamied \

Mat 203—380c

Kay Francis as a bride in “Women Are Like That,” in white silk jersey with pearl and sequin bands.

Mat 301—45c
For dinner, a draped silk jersey frock. For travelling, a sheer wool shadow plaid bolero suit.
messed stem vps cemeteries seliinkasa d+ Spr omansoce respi ac ag tl

Silk Jersey
Stressed In
Kay's Frocks

“A woman expresses her mood
in color,” says Orry-Kelly, famous
Warner Bros. costume designer,
“but her personality in the fabric
she chooses. Many fashionable
women particularly associate
themselves with one fabric until
it becomes an integral part of
their personality. For example,
one thinks of Kay Francis in
terms of drapery materials, such
as silk, wool or chiffon jerseys.
In her most recent picture, ‘Wom-
en Are Like That,’ coming to the
Strand Theatre she wears five
silk jersey gowns.

“Miriam Hopkins, being tiny,
blonde and dynamic, is at her
best in taffeta. That is why one
thinks of her in terms of period
clothes.

“Carole Lombard is the satin
girl. The smooth, sophisticated,
streamlined modern lass in a sat-
in evening gown has become
Synonymous with the gay Lom-
bard of pictures like ‘Fools For
Seandal.’

“Jane Bryan is the suede girl.
She likes it best in the woodsy
shades of green, brown or violet.
Like Jane, this strictly 1937 ma-
terial is young, outdoorsy and
collegiate.

“Glittering materials, like lame
and sequin cloths, are typical of
an exotic beauty. Merle Oberon
and Marcia Ralston express their
personalities in the glitter mode.

“One associates Beverly Rob-
erts with tailor’s wools as rich
and crisp as her voice.

“A tip to women is that it is
smart to characterize oneself
with a certain becoming mate-
rial and stay with it.”

Novel Trims
Distinguish
Film Gowns

Half the fun of planning
clothes is the combining of the
unexpected. Orry-Kelly enjoyed
putting an alligator belt on a
black velvet dinner dress Kay
Francis wears in the Warner
Bros. picture, “Women Are Like
That,” coming to the Strand.
Milo Anderson set the whole east
of “Fools For Scandal” agog over
the combining of stone blue silk
jersey dress with a leopard skin
waistcoat for Isabel Jeans’ street -
wear and it was Designer Howard
Shoup who had the flared hemline
of a sheer wool crepe dress band-
ed with iridescent sequins.

However the designers of Hol-
lywood aren’t the only ones who
plot original hook-ups. Consider
Dixie Dunbar who mixes squares
of erystal and pearls for a long
double strand necklace and
double strand bracelets to wear
with an ice green satin evening
gown.

Compliment Cecilia Parker who
thought of sewing black rickrack
in well-spaced horizontal rows on
the skirt of a grey alpaca frock.
Having a pleasant flavor, the
dress has a full skirt, fitted
bodice, short puffed sleeves and
square neck. A black cross sus-
pended on a black ribbon is at-
tractive with the low eut neck-
line.

Don’t miss Veda Ann Borg who
takes for her formal evening
neckband a narrow black leather
strap set with vari-colored caba-
chon stones. It sparkles above a
slim black crepe gown.

It’s these things that inject joy
into planning clothes.

i")

¥ EXPLOITATION ¢

So Sen ee

Kour Fashion Angles Ad Slogan Contest Women Are Like This

1. Fashion Show in theatre:
Stores announcing new fashions
may be induced to cooperate by
sending models to your theatre.
In return for credits you give on
screen and in lobby, store devotes
newspaper ad space to plugging
fashion show and your showing
of picture.

2. In keeping with Kay Francis’
reputation as ‘‘Hollywood’s best-
dressed woman,”’ conduct a search
for local best-dressed woman.

3. In co-operation with local pa-
per run a contest for amateur
fashion experts. Women pick
what they think is the most attrac-
tive costume for Kay Francis, us-
ing ads in cooperating paper from
which to choose.

4. Fashion stills displayed in lob-
by, showing ten gowns worn in the
picture. Prizes are awarded for
the best adaptation of one of
them. Can be limited to home-
making classes in high schools.
Order these stills: (KF 980, 982,
995, 1000, 1010, 1013, 1016,
1018, 1022, 1032. Specially
priced at &5c for set of 10; in-
dividually at 10c).

Notify Newlyweds

Arrange with local Marriage Li-
cense Bureau to give a pair of
tickets to your showing to couples
taking out marriage licenses dur-
ing run of picture. Also watch
social column of local paper for
engagement and wedding an-
nouncements, and be sure to in-
clude the lovebirds in your mail-
ing list. Copy: “Congratulations
and best wishes. See how the
craziest newlyweds of the year -——
Kay Francis and Pat O’Brien —
‘battle’ it out in ‘Women Are Like
That’— at the Strand Friday.”

Rice Throwaways

Seal a few grains of rice in small
envelopes for a novelty give-away.
Copy on envelope: “We wanted
you to use this for the wedding of
Kay Francis and Ralph Forbes at
the Strand Theatre Friday — but
she ups and elopes with the best
man — Pat O’Brien. “Women
Are Like That.” Distribute in
lobby, restaurants, office build-
ings, and on busy street corners.
Also enclose in grocery packages.

How To Win Femmes

Letter contest in newspaper on
“How To Win Women” with free
tickets for best ones, funny or se-
rious. Another angle that could
be used as basis of a contest is a
search for the best list of points
to adopt for a happy marriage.

All the characters in the picture
are in the advertising business.
Show a series of stills from pic-
ture with copy underneath each
describing the action. Patrons are
asked to fit a famous ad slogan to
each scene. For example: still RL
128 showing Kay Francis and Pat
O’Brien riding in a horse and bug-
gy could be captioned: “Ask the
man who owns one;”’ still RL 27
showing Kay Francis holding a
glass of water to Thurston Hall’s
mouth might be captioned: “‘Good
to the last drop.” Offer guest tick-
ets for best slogans submitted.
Might try it out on your editor
who may like it for a daily contest
on classified pages.

‘Movie Story’ Tie-up

This colorful Fawcett Publication
is featuring a fictionization of
“Women Are Like That” and a
number of scenes from the pic-
ture in the April issue. Contact
local newsstand distributors of
this magazine immediately and ar-
range a tack-card campaign. In-
sert heralds in these issues to tie
in your billing and playdates. A\I-
so display in lobby with stills from
picture and copy: “Here’s the sur-
prise star match of the season —
Kay Francis and Pat O’Brien in
‘Women Are Like That.’ ”

Classified Spot Ads

Wanted By Bride: One best man.
The groom just got the air.
‘*Women Are Like That’? —
Strand Theatre Friday.

Bill — Please come back. I love
you. My mind is made up but
my heart is subject to change
without notice. “Women Are
Like That” Strand Friday.

Bridegroom Jilted

Gent dressed as “groom” stands
on street corner, holding corsage
of flowers. Copy: ‘“‘Left at the
altar — ‘Women Are Like That’
— Strand Friday.”’

CALOX DEALER TIE-UP

The new "Hollywood Highlight Post-
er,’ showing an autographed portrait
of Pat O'Brien and tieing in "Women
Are Like That," has been supplied to
all Calox dealers. Contact these local

dealers to tie in with stills, cut-outs,
fan fotos and other material for win-
dow display (see page 15). For list of
dealers in your vicinity and additional
information, contact: Mr. George
Marek, Brown and Tarcher, 630 Fifth
Avenue, New York City.

[13]

For a real attention-getting lobby
display, mount following articles
on large board: box of sugar, can
of pepper, miniature see-saw, bot-
tle of glue, picture of a deer, vic-
trola record, diamonds, ete.
Copy: ‘Women Are Like That’
— they’re sweet, they’re peppery,
they can’t make up their minds,
if they love you they stick, they’re
mighty dear, they like to talk it
over and over, they’re expensive
luxuries. See ‘Women Are Like
That’ — coming to the Strand
Theatre on Friday.”’

Lobby Stili Display

The following copy can be illus-
trated with scene stills and mount-
ed in lobby for an effective dis-
play:

When Pat wants to ride

Kay wants to talk... (still RL 128 )

When Pat wants to sleep
Kay wants to talk... (stili RL 38)

When Pat wants to kiss
Kay won't neck... (still RL 103)

It gets his goat
But, oh, what the heck

“WOMEN ARE LIKE THAT’

Happiest Couple

Kay Francis and Pat O’Brien rep-
resent the ideal married couple in
this picture. Run contest to find
your town’s happiest married
couple. Plant as promotional con-
test with local paper. Ballots are
printed in newspaper, clipped and
deposited in lobby box as contest-
ants enter theatre. Winning
couple receives prize promoted
from co-operating merchant.
Photographers and reporters can
cover home life for “‘secret of our
happiness”? slant which can be
used for human interest story in
local newspaper.

& Cornered Loons

Use triangular display in lobby
with heads of Kay Francis, Pat
O’Brien and Ralph Forbes at ver-
tices. Copy: “‘The best man gets
the bride, the groom gets the air,
and you get the year’s best laugh!
What a girl! What a guy! What
a show! — ‘‘Women Are Like

That’— Strand Friday.”

‘SJust Married’ Bally

Car goes through town with all
the trimmings — confetti, tin
cans, “just married” signs, ete.
Groom is riding in it alone.
Copy: “‘The best man won — so
Pm going on my honeymoon
alone. ‘Women Are Like That’
— Strand Friday.”

Fashion Poll

Recently conducted among the
most famous dressmakers of Par-
is to name the world’s ten best-
dressed women, with the story
carried by all the leading news-
papers (see N.Y. World-Tele-
gram, February 21 for layout and
feature story). It’s timely to con-
duct a local poll among femme
patrons to select the ten _best-
dressed movie stars. Display stills
and cut-outs of Kay Francis in the
striking costumes she wears in the
picture, and copy to the effect that
she is ““Hollywood’s best-dressed
woman.” Selections are to be
based not on beauty alone, but on
taste and individuality. Patrons
clip ballot from cooperating news-
paper and deposit in lobby ballot
box before entering theatre. Con-
tact local fashion editors, who
should go for the story and per-
haps help in conducting the poll.

Lucky Wedding Ring

Distribute small novelty wedding
ring to men patrons week before
your showing. Attached tag is im-

——~__,..____ printed with number which enti-

tles holder to free admission to
“Women Are Like That’ if it cor-
responds to numbers posted in
lobby day picture opens. Copy on
reverse side of tag: “It’s the Best
Man who wins the Bride—‘‘Wom-
en Are Like That.”

“Complete The Title”

Contest for lobby or newspaper,
using this line: “Women Are Like
el eamarre eet: heentse nial 5”
For example: Women are like
jewelry because they’re expensive
luxuries; women are like victrola
records because they like to talk
it over and over, etc.

Follow The Femmes

Enlist the support of all women’s
clubs in town. Invite officers and
committees of organizations to
see the picture and get their in-
dividual reactions. Use comments
for lobby blow-ups and as quotes
in your newspaper ads.

Inquiring Reporter

For men: What would you do if
your bride-to-be decided to marry
your best man?

For women: Do you think that a
woman is entitled to a business ca-
reer after she is married, or is her
place in the home?

Town’s Pertect Team

Kay Francis has played opposite
a number of the screen’s leading
actors—Errol Flynn, Leslie How-
ard, Basil Rathbone, Claude Rains,
George Brent, Ian Hunter, and
Preston Foster. Likewise, Pat
O’Brien has played opposite some
of the screen’s outstanding beau-
ties — Olivia de Havilland, Joan
Blondell, Margaret Lindsay, and
Ann. Sheridan. Conduct contest
to find your town’s perfect lead-
ing man to play opposite Kay,
and a perfect leading lady to play
opposite Pat. Fans suggest their
choice via ballots. Tie in with lo-
cal paper, inviting dramatic critic
to act as judge.

Woman’s Page

Kay Francis has the reputation of
being the best-dressed woman in
Hollywood both off and on the
screen, and in “Women Are Like
That” she wears one of the most
distinctive collections of gowns
ever worn in one picture. From
this angle you should be able to
interest fashion editor of local
newspaper in using stories and art
on page 12 of this pressbook.
You might also plant special one-
column ads on women’s pages
calling their attention to the very
latest creations worn by Kay Fran-
cis in the picture.

Marital Or Martial?

Many marital unions turn out to
be martial affairs similar to the
‘battle royal’? waged by Kay Fran-
cis and Pat O’Brien in “Women
Are Like That.” In cooperation
with woman’s page editor of lo-
cal newspaper, invite women read-
ers to write letters (names to be
kept confidential) on: “How I
Solved My Marital Problems.”
Underneath each letter name of
picture, theatre and playdates are
printed. Free tickets to your show
are awarded to the best letters.

Tintype Display

Every family has wedding pic-
tures, both old-fashioned and
modern. Why not invite your
patrons to submit these for a lob-
by display devoted to weddings,
new and old? Prizes can be award-
ed for the best pictures—one for
the new and one for the old. Copy
to go with display might be: “All
through the ages, women have
been getting their men, because
‘Women Are Like That.’” Also
show still of Kay Francis dressed
as bride, (RL 71) and copy: “But
Pat’s got what it takes to kayo
Kay. See Kay Francis and Pat
O’Brien in ‘Women Are Like
That’—at the Strand Friday.”’

[14]

Here Comes The Bride

For lobby display use blow-ups of
stills of Kay Francis dressed as a
bride (KF 1006, 1007, 1008).
Selling copy: “When Kay steps
up to the altar, the best man gets
the bride, the groom gets the air,
and you get the year’s best laugh.
‘Women Are Like That? — Com-
ing Friday.”

Use a dummy bride and groom
set-up in lobby with room for
your patrons to place their heads
at top of figure. When seen in —
mirror, the two appear as bride
and groom. Have local photog on
hand to take pictures, offering
special rate in honor of your
showing. As variation, place life-
size cut-out of Kay Francis as
bride alongside cut-out of bride-
groom minus head so that any
man can step behind and see how
he looks as Kay Francis’ groom.

Radio Talks

Many radio stations broadcast a
woman’s hour during the after-
noon with fashion expert discuss-
ing the latest style trends. In re-
turn for a couple of passes prop-
erly placed, expert might suggest
that women attend your showing
and see Kay Francis wearing the
very latest creations. Be sure to

- spot announcements before and

after these programs.

New Movie Team

Kay Francis and Pat O’Brien are
together for the first time in this
picture. Give these two stars the
largest display possible. Mount
plenty of stills from picture in
lobby, use cut-outs for front, dis-
play names on marquee flasher.

Satevepost Story

Picture is based on famous Satur-
day Evening Post story by A.H.V.
Carr. Display back copies carry-
ing story in lobby. Arrange to
have magazine dealers distribute
copies with inserts tieing in your
billing and playdates.

“Question Box”

Jim Long of Kansas City, Mo. sug-
gests a “Question Box’? program
which can be worked in with this
picture. At special Ladies’ Day
matinee, women in the audience
are invited to ask questions per-
taining to fashion. Questions are
answered by fashion expert of lo-
cal newspaper who advises patrons
to see the newest Orry-Kelly
gowns worn by Kay Francis in

“Women Are Like That.”’

"x12" FLASH LITHO HERALD

Prices:

$2.25... 34°. per Mi

for 5M or over

$2.50. 5... perM
for less than 5M

Entire reverse side left blank
for both your imprint and
tie-up ads.

Ll tA"
COLOR GLOS
AUTOGRAPHED
STAR PORTRAITS
Pte 9. 35¢ each

bOite. 24. 30c each
25 and over... 20c each

BY © OL SEPIA
FAN FOTO

$5.50 per M, $3 for
500, $1.50 for 250.
Ask the Vitagraph
Ad Salesman for
our special prices
on large quantities.

This item also available

on all other Warner

Bros. stars.

_INSERT
CARD
Rental: :
Il x 14's gone | A 8x10
SET OF 8 Sesser COLOR GLOS PRINTS

Set of 10 ... rental 9c each
Rental: 35c ee

WOME ARE ETH )
22 x 28's
Rental . . . 20c each

LOBBY DISPLAYS Famer |

Take advantage of our wide range of displays ac-
cessories.

Drop us a postcard today. Let us tell you how
your theatre can have these displays at a reason-
able weekly rental.

(40"x 60"— also avail-
able in size 30''x 60")

Write directly to: ae | SLIDE — 15c¢ each

AMERICAN DISPLAY CO., Inc. _ ee
525 W. 43rd Street New York City —

POSTERS

+ THURSTON HALL » GRANT MITC
NLEY LOG

a.
KAN

FRANCIS

THREE-SHEET — Rental 24c each ONE-SHEET — Rental 8c each SIX-SHEET — Rental 48¢ each

MODERN ART DISPLAY FRAMES

40x60 FRAME The 40x60 frame illustrated 27x41 FRAME

QUANTITY PRICES

et the left is made of 3” dry-
kilned, bass moulding, ebony-
black finish, with modern
silver and copper lines. The
back is 3 ply 14” veneer. The
easel is made of 2” pine wood.

(For Posting or Sniping)

One-Sheets—50 to 99, IIc ea.;
100 and over, 9c ea. Three-
Sheets—50 to 99, 32c ea.; 100

The 27x41 frame illustrated
at the right is made of 2” dry-
kilned, bass moulding, ebony-
black finish, with modern
silver and copper lines. The
back is a sturdy stretcher
which fits snugly into the
main frame. The easel is made

$1,Q00 each of 2” pine wood. $500 each

See samples at your Vitagraph Exchange. Order directly from your Vitagraph Ad Salesman.
SPECI AL We're knocking 50% off the above prices with a special offer,
enabling you to buy these attractive frames at less than cost.

Ask for complete details at your Vitagraph Exchange.

and over, 28c ea. Six-Sheets—
25 to 49, 80c ea.; 50 to 99, 70c
ea.; 100 and over, 60c ea. Reg-
ular window card—I to 49, 7c.
ea.; 50 to 99, bc ea.; 100 and
over, Sic ea.

REGULAR WINDOW CARD

BUENE PNT | wiooer can — 4 wa

40 x 60
FULL COLOR

PHOTO GELATIN
Rental: 75c

—"

) KAY FRANCIS
PAT OBRIEN

wRINTED IN U. SvA.

Scanned from the collections of the
Wisconsin Center for Film and Theater Research,
with support from Matthew and Natalie Bernstein.

for Film and Theater Research

http://wcftr.commarts.wisc.edu

MEDIA
HISTORY

DIGITAL LIBRARY

www.mediahistoryproject.org